Blossom Midwifery brand & guidelines
Blossom Midwifery is a small local business providing support to new mothers through evidence-based midwifery care. Their services range from in-home postnatal care to antenatal and intrapartum care, including hospital birth support and home birth.
I designed a fresh look and feel focusing on the strength and courage of new mums. Using a bold and feminine palette and a custom typeface, I created a soft and approachable brand that met the client’s vision.